Include a perceptual map of the B honey brand versus its key competitors $-$ placing each of these brands on a two$-$dimensional perceptual map of key attributes or benefits based on the identified PoPs and PoDs.

Point of Parity

$1.$ Quality: B Honey guarantees the purity of its honey products, ensuring that they are free from additives or preservatives. This is a crucial PoP for the brand, as customers expect high$-$quality honey products from them.

$2.$ Variety: B Honey offers a vast selection of honey products, including different types of honey, such as their Redgum and Ironbark flavoured honey. This variety gives customers more options to choose from and is a key PoP for the brand.

$3.$ Price: B Honey offers its honey products at reasonable and affordable prices, making it a key PoP for the brand. This allows customers to purchase high$-$quality honey products without spending too much money.

Point of Difference

$1.$ Sustainability: B Honey is committed to the environment and uses environmentally friendly practices to produce honey products. This dedication to sustainability is a crucial PoD for the brand, as it appeals to environmentally conscious customers.

$2.$ Ethical Practices: B Honey supports responsible beekeeping and local beekeepers to produce its honey products. This focus on ethical practices is another key PoD for the brand as it appeals to customers who value socially responsible businesses.

$3.$ Health Benefits: B Honey highlights the potential health benefits of consuming honey products, such as boosting the immune system and aiding digestion. This emphasis on health benefits is a crucial PoD for the brand as it appeals to health$-$conscious customers.