Influencer marketing is more popular today than ever. According to the Association of National Advertisers, "the focus of influencer marketing is to leverage individuals with influence over potential buyers to deliver a brand message to the wider market through social networking channels." Influencer marketing can also be known as Relationship Marketing," the use of consumer-segmentation and loyalty-building strategies oriented towards building a lasting interactive relationship between the company and its target audience."

Influencers can have thousands to millions of loyal followers, and when they recommend a brand, this can be huge for companies. Audiences are more likely to trust their favorite influencer's recommendation on a product or service than any ad they will see.

Does this strategy allow a brand to garner the same intimate and loyal relationship an influencer has with their audience? If so, should more companies follow suit? Does influencer marketing garner a more intimate relationship with a brand and potential customers?

Answer rating: 100% (QA)

Influencer marketing can indeed help brands establish a more intimate and loyal relationship with their target audience Heres how 1 Trust and Authenti... View the full answer