Ins has been running a business selling school supplies for three years. Although she has maintained good

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Question:

Inés has been running a business selling school supplies for three years. Although she has maintained good sales, she wants to evaluate whether the investment she is making in marketing is enough to achieve her business goals. The business has a website and presence on the social networks of Facebook and Pinterest. Inés turns to you, as a marketing student, to guide her on how she can measure the results of the various marketing strategies she carries out. If we understand that it is important to measure in order to improve, she answers: How can Ins benefit from analytics to make better business decisions? Includes examples. In your initial contribution to the forum you must also: Identify which are the variables that Ins must take into account on her website and the social networks that she uses to help her in making business decisions. React, in agreement or disagreement, to the statement of at least one (1) partner in a paragraph of no less than four (4) sentences. When reacting to your partner, you must evaluate whether the response includes fundamental aspects of analytics.