Instructions: Part 1: Research From the list provided below, choose a target market (client type) and...

   

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Instructions: Part 1: Research From the list provided below, choose a target market (client type) and research two viable cruise options for your clients. Use two different cruise lines and two different itineraries. Your rationale should draw on information found in your research in order to be confident in your expert recommendations for the client. General facts to include for each recommendation: Name of ship and cruise line Size of ship in GRT (included space ratio) Number of passengers and crew (include crew pax ratio) What sailing date (s) are offered Itinerary information to include for each recommendation: . What port do they depart from? Which ports of call does the ship visit? How many days are 'sea days'? What dining options are included? Which cabin type are you recommending? Describe the cabin's features and the reasoning behind your recommendation Which deck (s) are these cabin types located on? What is included in the cruise cost? What is not included in the cruise cost? Part 2: Counselling Now that you have researched two options for your clients and have given them the facts, continue to counsel them by advising them of why you are recommending the two possibilities. Explain how each of your recommendations will meet your target market's expectations by addressing the following points: Itinerary Shore excursions On board experiences - entertainment, dining, activities, amenities, etc. Price (per diem) Any other extraordinary features/reasons ** Choose a creative and effective way to share your research and your recommendations with your clients considering you are not face to face (i.e. video counselling session, PowerPoint/Prezi, comparative chart, etc...) Don't forget to cite your sources! TARGET MARKET: 1. Family - 2 parents 3 kids (age 3, 5 & 8) 2. Honeymooners (age 45) 3. Family-2 parents 2 kids (age 8 & 10) 4. 2 single friends (age 25) 5. Parent and 2 kids (age 15 & 10) 6. Retirees (age 55) 7. 3 couples travelling together (age 35) 8. Intergenerational family (grandparents, parents, young kids) 9. Couple (age 30) 10. Family (kids age 17 & 15) 11. Retirees-experienced cruisers (age 75) 12. Single person (age 45) 13. Young couple - first cruise (age 25) 14. Retirees (age 60) 15. Honeymooners (age 28) Instructions: Part 1: Research From the list provided below, choose a target market (client type) and research two viable cruise options for your clients. Use two different cruise lines and two different itineraries. Your rationale should draw on information found in your research in order to be confident in your expert recommendations for the client. General facts to include for each recommendation: Name of ship and cruise line Size of ship in GRT (included space ratio) Number of passengers and crew (include crew pax ratio) What sailing date (s) are offered Itinerary information to include for each recommendation: . What port do they depart from? Which ports of call does the ship visit? How many days are 'sea days'? What dining options are included? Which cabin type are you recommending? Describe the cabin's features and the reasoning behind your recommendation Which deck (s) are these cabin types located on? What is included in the cruise cost? What is not included in the cruise cost? Part 2: Counselling Now that you have researched two options for your clients and have given them the facts, continue to counsel them by advising them of why you are recommending the two possibilities. Explain how each of your recommendations will meet your target market's expectations by addressing the following points: Itinerary Shore excursions On board experiences - entertainment, dining, activities, amenities, etc. Price (per diem) Any other extraordinary features/reasons ** Choose a creative and effective way to share your research and your recommendations with your clients considering you are not face to face (i.e. video counselling session, PowerPoint/Prezi, comparative chart, etc...) Don't forget to cite your sources! TARGET MARKET: 1. Family - 2 parents 3 kids (age 3, 5 & 8) 2. Honeymooners (age 45) 3. Family-2 parents 2 kids (age 8 & 10) 4. 2 single friends (age 25) 5. Parent and 2 kids (age 15 & 10) 6. Retirees (age 55) 7. 3 couples travelling together (age 35) 8. Intergenerational family (grandparents, parents, young kids) 9. Couple (age 30) 10. Family (kids age 17 & 15) 11. Retirees-experienced cruisers (age 75) 12. Single person (age 45) 13. Young couple - first cruise (age 25) 14. Retirees (age 60) 15. Honeymooners (age 28)