Integrated marketing communication (IMC) is the process that marketers use to plan, develop, execute, and evaluate coordinated, measurable, persuasive brand communication programs over time to targeted audiences. It is the careful coordination of all promotional messages—traditional advertising, direct marketing, interactive, public relations, sales promotion, personal selling, event marketing, and other communications—for a product or service to assure the consistency of messages at every contact point where a company meets the consumer.

review information about IMC and Promotional Mix

think about a product or service (not a company) you considered buying recently or one you bought and tell us a little about that product or service.

 tell us what elements of the Promotional Mix the company uses or uses for that product or service. Also, is product or service communication integrated? How or how not?

Answer rating: 100% (QA)

In order to maintain constant and successful communication with their target audience marketers must use integrated marketing communication IMC In ord... View the full answer