Name Student ID 1. The marketing mix involves a. planning, implementation, and control decisions. b. product,...

 
 

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Name Student ID 1. The marketing mix involves a. planning, implementation, and control decisions. b. product, place (distribution), promotion, and price decisions. c. strengths, weaknesses, opportunities, and threats (SWOT) analysis. d. product, packaging, personnel, and promotion decisions. 2. In situation analysis, a firm a. develops its marketing strategy. b. implements tactical plans. c. establishes strategic business units. d. searches the environment for potential opportunities and threats. 3. In opening his suitcase, a vacationer suddenly realizes that he forgot his razor. Which stage of the final consumer's decision process is the traveler at? a. Stimulus. b. Problem awareness c. Information search d. Purchase 4. The process of subdividing a market into clear subsets of customers that act in the same way or have comparable needs is referred to as a. demographic marketing. b. benefit segment. c. lifestyle segmentation. d. market segmentation. 5. Which of the following factors, listed in a situation analysis for a major U.S. auto manufacturer, is the best example of an opportunity? a. The company has lower manufacturing costs than its key competitors, allowing it to sell its cars at low prices. b. A New York law firm has filed a $10 million class action suit against the company on behalf of car owners whose gas tanks exploded. e. Due to outdated engine technology, the company's cars get lower gas mileage than those of major competitors. d. Recent consumer studies have indicated that Chinese consumers prefer American cars 6. The market for a good or service is best defined as all of the a. people and/or organizations that desire a good and are willing and able to purchase it. b. people and/or organizations that desire a good but are not willing and able to purchase it. c. people that desire a good and are willing and able to purchase it. d. organizations that desire a good and are willing and able to purchase it. Name Student ID 1. The marketing mix involves a. planning, implementation, and control decisions. b. product, place (distribution), promotion, and price decisions. c. strengths, weaknesses, opportunities, and threats (SWOT) analysis. d. product, packaging, personnel, and promotion decisions. 2. In situation analysis, a firm a. develops its marketing strategy. b. implements tactical plans. c. establishes strategic business units. d. searches the environment for potential opportunities and threats. 3. In opening his suitcase, a vacationer suddenly realizes that he forgot his razor. Which stage of the final consumer's decision process is the traveler at? a. Stimulus. b. Problem awareness c. Information search d. Purchase 4. The process of subdividing a market into clear subsets of customers that act in the same way or have comparable needs is referred to as a. demographic marketing. b. benefit segment. c. lifestyle segmentation. d. market segmentation. 5. Which of the following factors, listed in a situation analysis for a major U.S. auto manufacturer, is the best example of an opportunity? a. The company has lower manufacturing costs than its key competitors, allowing it to sell its cars at low prices. b. A New York law firm has filed a $10 million class action suit against the company on behalf of car owners whose gas tanks exploded. e. Due to outdated engine technology, the company's cars get lower gas mileage than those of major competitors. d. Recent consumer studies have indicated that Chinese consumers prefer American cars 6. The market for a good or service is best defined as all of the a. people and/or organizations that desire a good and are willing and able to purchase it. b. people and/or organizations that desire a good but are not willing and able to purchase it. c. people that desire a good and are willing and able to purchase it. d. organizations that desire a good and are willing and able to purchase it.

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1 The marketting mix involves price product promotion and place Answer Option B Product placedistribution promotion price decision Explanation The mar... View the full answer