Introduce the case study including challenges (global trade is more difficult for small business than large) in
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Introduce the case study including challenges (global trade is more difficult for small business than large) in the environment (back, country, finance sector) explained and the problem being solved with the analytics and technology.
The case study link: https://www.mckinsey.com/industries/financial-services/our-insights/smarter-analytics-for-banks
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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