Is it ethical for Facebook to mine its users’ posts for signals that those users are about to go through a break up? Is it ethical for the company to then help its clients target their ads based on this research? Is what Facebook is doing different from what other companies do? How might Facebook’s actions be perceived through the ethical prisms of utilitarianism, Kantian rights, justice, Aristotles virtue, and the common good?

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The ethical implications of Facebook mining user data to identify relationship status changes and using this information to help clients target ads can be examined through various ethical frameworks U... View the full answer