Is it opportune for kellogs to launch gluten free product in India? Should Kellog's launch the
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Is it opportune for kellogs to launch gluten free product in India?
Should Kellog's launch the product in the current breakfast cereal market or in the niche market for celiac disease ?
What should the segmentation , Targeting and positioning for this product range ?
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2nd Edition
Authors: C J Mcnair Connoly, Kenneth Merchant
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