It is important that businesses and organizations, for-profit and non-profit, understand the strength and limitations of mobile marketing. Why is the mobile web a separate entity from the fixed internet? Why is it important that marketers separately track developments in mobile as well as in the internet? Examine apps from a favorite retailer and a non-profit that interest you. Compare and contrast the two apps. For example, how does each use the visual strengths of mobile? How focused is each on a target market? How well does each use its mobile app to increase growth by bringing customers/donors/members through the door?

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Separation of Mobile Web and Fixed Internet Differences in User Behavior Users interact differently with mobile devices compared to desktops Mobile us... View the full answer