It's important these dynamics be considered when developing an international marketing campaign or initiative. In this assignment,
Question:
It's important these dynamics be considered when developing an international marketing campaign or initiative. In this assignment, it is necessary to play the role of a marketing manager at Coca-Cola. In this scenario, persuade senior executives at the company to expand a new flavor of Coca-Cola internationally. However, this new flavor does not have a diet or zero version yet, and it does have high sugar content.
Show a sample marketing proposal via an infographic on the ethical and cultural considerations when expanding this new flavor to health-conscious markets. The audience for this infographic proposal consists of the executives of Coca-Cola. The infographic must consist of the following:
- Make up the new flavor of Coca-Cola. What is it? Have some fun with this. What flavor do you think an international market would like?
- Which target country would you recommend piloting this new flavor? Why would that country be ideal for your new flavor of Coke?
- What ethical considerations should Coca-Cola make when looking at expanded markets?
- Provide two recommendations on how Coca-Cola can market this new flavor of Coke within the international market while still adhering to the ethical and cultural dynamics of that country.
Accounting
ISBN: 978-0324401844
22nd Edition
Authors: Carl S. Warren, James M. Reeve, Jonathan E. Duchac