Jack Gray and his best friend, Bruce McVay, decided to start their own small business Jack had
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Question:
Jack Gray and his best friend, Bruce McVay, decided to start their own small business
•Jack had developed recipes for fat-free and low-fat cookies and muffins; Bruce had extensive experience in managing food-service establishments
•Each had $35,000 to invest and had borrowing power of an additional $125,000
•They still had many decisions to make including how to market their product and whether they should offer additional products
Evaluate the idea of a low-fat cookie and muffin retail store.
Are there any concerns in connection with starting a small business that Jack and Bruce have not considered?
What advice would you give Jack and Bruce as they start up their business?
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