James is launching a law firm specializing in helping refugees settle in the U.S. from Afghanistan. Prospective investors have asked for the estimated Customer Acquisition Cost. Budgeted total Sales & Marketing costs for the year are $20,000. New customers are expected to be 7,000. The CAC =?

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$0.35

$2.86

Trick question. Need more information to calculate CAC.

$27

$13.50

Why are ARR and CARR key performance indicators reported to investors from B2B firms?

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Trick question. ARR and CARR are Balance Sheet Items measuring EBITDA

Benchmarks that capture # of customers retained * average CAC

Benchmarks that capture profitability and churn per customer

Benchmarks that capture ARPU, CAC, and LTV in one simple number

Benchmarks that capture sales growth on a recurring basis

Answer rating: 100% (QA)

1 answer 286 Explanation We have given acquisition cost 1080 Average revenue 600 And U... View the full answer