Jayne is a Masters in Business Administration (MBA) graduate from one of the reputed universities in Muscat. She got the best e-business proposal award during her graduation rites. After graduation, she founded a business with her two closest friends and named the business as “iGrabFood (fictitious name)”. The business goal is to provide customers with fast, reliable and easy food ordering application from various restaurants and shops all over Muscat.

iGrabFood is a food ordering and delivering service that connects individual customer to local restaurants in a fast and easy transactions. It offers variety of food from different cuisine such as Filipino, Indian, Turkish, Lebanese, European, etc.

iGrabFood is available 24/7 (24 hours, 7days a week) from Sunday to Saturday in all areas in Muscat. However, the order and delivery of food depends on the operating hours of the restaurant/s listed in the app. There is no minimum order value required. The payment for each order is calculated based on:

customer’s total cost + delivery fee

The customer’s total cost includes menu items ordered and a delivery fee based on the location per kilometer. The delivery fee includes driver-partners payment.

The business works like this:

1. iGrabFood company has great partnerships with more than fifty (50) merchant-partners from different restaurants and coffee shops all over Muscat;

2. Customer download iGrabFood app from their mobile phones;

3. Customer register in the app with their personal information and begin to order;

4. Order will customer;

5. iGrabFood

6. iGrabFood

7. iGrabFood

8. iGrabFood

9. iGrabFood

10. iGrabFood

be received by the iGrabFood company and verify customer’s details by calling the

sends confirmation to the customer;

sends order to the merchant-partners

sends monitoring link to the customer to monitor the progress of the order;

delivers order to the concerned customer;

collects payment directly from their respective customers; and

would generate revenues by charging commission fee from different restaurants for

every customer’s order from their mobile app.

11. Daily/Weekly/Monthly Report can be generated from the iGrabFood Information System.

iGrabFood philosophy is “building a long-term customer satisfaction and loyalty”. This company believes that quality is the key to build and retain customers and later on guarantee customer satisfaction. It has the following principles:

a. We prioritises quality over quantity

b. We prioritises customer satisfaction

c. We create good relationship with our customers

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Task 

Based on the scenario above, critically evaluate at least three (3) problems or issues that iGrabFood customers may face in the future and recommend appropriate solutions to solve the identified problems/issues.

Answer rating: 100% (QA)

1The customer may be allergic to some kind of herbs that are used in the foos so user would be able ... View the full answer