Jessica's team has been working on a new beverage product that she believes is almost ready for
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Question:
Jessica's team has been working on a new beverage product that she believes is almost ready for launch. However, the next step is to see how consumers react to the new beverage in a realistic setting. How can her team collect that information?
A Use a test market to determine consumer reactions.
B Send the product to R&D for taste tests.
C Conduct a formal business analysis to project sales.
D Use concept testing to determine consumer reactions.
E Develop the packaging for the new product and gauge consumer reaction.
Related Book For
Systems analysis and design
ISBN: ?978-1118808177
5th edition
Authors: Alan Dennis, Barbara Haley Wixom, Roberta m. Roth
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