John and Yoko made a decision early one morning that they wanted to open a coffee...

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John and Yoko made a decision early one morning that they wanted to open a coffee house to share their music hobby with customers in the evenings. They decided that they wanted to enlist the help of their friends, Paul and Linda to help plan the business. Linda was an expert in visual marketing and Paul was pretty good at writing copy for ads and communications. At the groups first meeting, Yoko announced that it was her free spirited vision to open an independent coffee house, not unlike Central Perk, where she had creative control over everything from the interior decorating to the types of coffee offered. Linda, seeing the bigger picture, suggested that it might be a good idea to choose something more established to get off the ground easier. John wondered aloud how they were going to come together. John and Paul asked their spiritualistic friend George to meditate on the issue at hand and provide some advice. Their slightly offbeat buddy Ringo who just happened to be hanging out with George, mentioned that maybe they should look to protect themselves and maintain peace and love before Yoko happened to break up the group or Paul and Linda went on the run. hp 5 3 John wondered aloud how they were going to come together. John and Paul asked their spiritualistic friend George to meditate on the issue at hand and provide some advice. Their slightly offbeat buddy Ringo who just happened to be hanging out with George, mentioned that maybe they should look to protect themselves and maintain peace and love before Yoko happened to break up the group or Paul and Linda went on the run. Using theory from the chapter, advise the group how to proceed with their plans. a. Discuss two options available to them to open the business based on Yoko's and Linda's visions and the pros and cons of each. (6 pts) b. Identify two options available to them for the formation of business and the advantages and disadvantages of each. Suggest an option to proceed. (10 pts) c. How can the group help protect themselves from misunderstandings and disagreements amongst the group members? (4 pts) hp John and Yoko made a decision early one morning that they wanted to open a coffee house to share their music hobby with customers in the evenings. They decided that they wanted to enlist the help of their friends, Paul and Linda to help plan the business. Linda was an expert in visual marketing and Paul was pretty good at writing copy for ads and communications. At the groups first meeting, Yoko announced that it was her free spirited vision to open an independent coffee house, not unlike Central Perk, where she had creative control over everything from the interior decorating to the types of coffee offered. Linda, seeing the bigger picture, suggested that it might be a good idea to choose something more established to get off the ground easier. John wondered aloud how they were going to come together. John and Paul asked their spiritualistic friend George to meditate on the issue at hand and provide some advice. Their slightly offbeat buddy Ringo who just happened to be hanging out with George, mentioned that maybe they should look to protect themselves and maintain peace and love before Yoko happened to break up the group or Paul and Linda went on the run. hp 5 3 John wondered aloud how they were going to come together. John and Paul asked their spiritualistic friend George to meditate on the issue at hand and provide some advice. Their slightly offbeat buddy Ringo who just happened to be hanging out with George, mentioned that maybe they should look to protect themselves and maintain peace and love before Yoko happened to break up the group or Paul and Linda went on the run. Using theory from the chapter, advise the group how to proceed with their plans. a. Discuss two options available to them to open the business based on Yoko's and Linda's visions and the pros and cons of each. (6 pts) b. Identify two options available to them for the formation of business and the advantages and disadvantages of each. Suggest an option to proceed. (10 pts) c. How can the group help protect themselves from misunderstandings and disagreements amongst the group members? (4 pts) hp

Answer rating: 100% (QA)

Options for Opening the Business 1 Independent Coffee House Yokos Vision Pros Yokos creative control creates unique and individualized customer experi... View the full answer