John is a market research consultant for KapConsulting. He has just recommended a strategy to a...
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John is a market research consultant for KapConsulting. He has just recommended a strategy to a client where product variants are developed to appeal to different segments of the market or to satisfy customers' needs for variety. What type of strategy has John recommend to the client? John is a market research consultant for KapConsulting. He has just recommended a strategy to a client where product variants are developed to appeal to different segments of the market or to satisfy customers' needs for variety. What type of strategy has John recommend to the client? John is a market research consultant for KapConsulting. He has just recommended a strategy to a client where product variants are developed to appeal to different segments of the market or to satisfy customers' needs for variety. What type of strategy has John recommend to the client? John is a market research consultant for KapConsulting. He has just recommended a strategy to a client where product variants are developed to appeal to different segments of the market or to satisfy customers' needs for variety. What type of strategy has John recommend to the client?
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John has recommended a product differentiation strategy to the client This strategy involves d... View the full answer
Related Book For
Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
Posted Date:
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