Julie, a travel agent, wants to keep her customer for life and to always be the one to arrange their travel plans. When selling travel, you are fulfilling a dream and it is not about just how much money the customers are spending. 

Trust$-$based relationship selling takes a long$-$term approach to adding value for customers.

Transaction$-$focused tradional selling puts more emphasis on follow$-$up programs.

Trust$-$based relationship selling takes a short$-$term approach to adding value for customers.

Communication in transaction$-$focused traditional selling tends to be two$-$way and collaborative.

What is the primary difference between transaction$-$focused traditional selling and trust$-$based relationship selling?