K 17 I Paragraph 51 HE A 11 LA DIE P 2. Instructions C 53 UV...

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K 17 I Paragraph 51 HE A 11 LA DIE P 2. Instructions C 53 UV I L CULOSRED! STREETN 13 Lambton College I 1 VVIW VI YUVJLIVIIJ V) DIVERY LEVIVIIV LIIV PROY ME [ [0] In Toronto 1 r D Styles * 3. Details: Formatting and submission information F 1. Assume you're a Toronto-based full-service ad agency offering a comprehensive range of services including ad campaigns, TV ads, social media management, content creation, SEO, and graphic design. 2. Chose a local organization that can benefit from one or more of the services your organization offers. Explain your strategy throughout the selling process using the seven steps framework. Your analysis should include the following: 3. T a. Prospecting & Qualifying: Do research to determine if a lead is ready, willing, and able to purchase your product or service 3 b. Pre-approach: Identify the demographics of the company, the decision maker and, most important, the prospect's pain points and need. c. Approach: Establish the value your organization can deliver to the prospect, not just sell. Presentation: Explain how you will demonstrate how your solution relieves the prospect's pain points and delivers a better solution than the current state. d. e. Handling Objections: List potential objections and your strategy to deal with each of them. 2022 LAMBTON COLLEGE IN TORONTO 2022F DIM 2003 Digital Marketing Presentation Semester Closing the Sale: List the terms and conditions that will be part of your negotiation before the sale can be closed. f. g. Follow-up: Explain how you will earn the trust of the customer by actually delivering what was promised on time and on budget. K 17 I Paragraph 51 HE A 11 LA DIE P 2. Instructions C 53 UV I L CULOSRED! STREETN 13 Lambton College I 1 VVIW VI YUVJLIVIIJ V) DIVERY LEVIVIIV LIIV PROY ME [ [0] In Toronto 1 r D Styles * 3. Details: Formatting and submission information F 1. Assume you're a Toronto-based full-service ad agency offering a comprehensive range of services including ad campaigns, TV ads, social media management, content creation, SEO, and graphic design. 2. Chose a local organization that can benefit from one or more of the services your organization offers. Explain your strategy throughout the selling process using the seven steps framework. Your analysis should include the following: 3. T a. Prospecting & Qualifying: Do research to determine if a lead is ready, willing, and able to purchase your product or service 3 b. Pre-approach: Identify the demographics of the company, the decision maker and, most important, the prospect's pain points and need. c. Approach: Establish the value your organization can deliver to the prospect, not just sell. Presentation: Explain how you will demonstrate how your solution relieves the prospect's pain points and delivers a better solution than the current state. d. e. Handling Objections: List potential objections and your strategy to deal with each of them. 2022 LAMBTON COLLEGE IN TORONTO 2022F DIM 2003 Digital Marketing Presentation Semester Closing the Sale: List the terms and conditions that will be part of your negotiation before the sale can be closed. f. g. Follow-up: Explain how you will earn the trust of the customer by actually delivering what was promised on time and on budget.