Kenya is a sociologist who plans to interviewing salespeople who work at Macy's about their management of
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Kenya is a sociologist who plans to interviewing salespeople who work at Macy's about their management of emotions while interacting with customers. Kenya is using which of the following interpretive approaches?
Dramaturgy Symbolic
Interactionism
Ethnomethodology
Phenomenology
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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