Key criteria for evaluation: 1. Use of course concepts and methodologies. 2. Research undertaken. 3. You follow tips for producing a great report (important). 4. Well balanced report including images-tables-charts. Formalities: The in-text References and the Bibliography must be in the Harvard citation style

ANSWER EVERY QUESTION ALONE

1. What is in your opinion the ultimate goal of the marketing department? What typical functions it takes care of, and why?

2. List and briefly explain 5 of the many managerial trends in the 21st century.

3. What are the 5 most used management tools to facilitate business planning and strategy? Briefly explain their content and graph them carefully

4. What are the impacts of globalization and its consequences on the management of organizations? Why is globalization increasingly questioned in the last months?

5. List and explain why you should make sure as a manager to offer ethical and environmentally friendly products.

6. Explain why you should periodically produce a business plan and a strategic plan. You should list at least 5 reasons why.

Answer rating: 100% (QA)

Answer 1 The ultimate goal of the marketing department is to create value for customers and generate revenue for the organization It achieves this by understanding customer needs and preferences devel... View the full answer