KFC has a TV commercial for their flavored nail polish for the Hong Kong market. It's a
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Question:
KFC has a TV commercial for their flavored nail polish for the Hong Kong market. It's a chicken flavored nail polish you apply it as you would any polish but, you can actually eat it. It was designed to campaign their slogan "finger licking good".
- How well do you think it works as a persuasive message? Would this style of communication encourage younger consumers to become more engaged with the brand?
- What is the role of a brand extension (for most brands, not just KFC)?
- Do you agree with KFC's decision to extend their brand to flavored nail polish? Why/why not?
- Do you think that they will be successful with their goal of increasing excitement around the brand in Hong Kong?
- Could this be a new product that KFC could also launch successfully in other countries?
- What other brand extension ideas do you have for KFC?
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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