Kodak failed to realize that its strategy which was effective at one point was now depriving it of success. Rapidly changing technology and market needs negated the strategy. Kodak invested its funds in acquiring many small companies, depleting the money it could have used to promote the sales of digital cameras. Place:-

Where is the product currently marketed? Does the image of the place match the image of the product? Does the place reach the intended target market?

Promotion:-

What are current and past promotions for this product? What market segment do they appeal to? Are they successful? Why or Why not? Describe a new creative promotion to revive product.

3 Marketing Strategies:-

Please develop 3 marketing strategies to improve these declining brands.

Also provide conclusion along with this