KPI objectives vs KPI measure 1 . Increase the investment in the digital platform vs Increase capital
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KPI objectives vs KPI measure
Increase the investment in the digital platform vs Increase capital expenditure in digital platform to of actual sales in the current year
Achieve strong margins vs Gross margin of for the store
Increase customer satisfaction vs Reduce customer complaints by each quarter
Achieve a positive variance to budget vs EBIT actualtobudget variance to be positive each quarter
Evaluate the appropriateness of the four key performance indicators KPIs that have been drafted for Wendy and provide one evaluation point for each KPI.
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