Laura worked for a market research organization who needed her to interview a sample of 400 households in England and Wales. She decided to use the electoral register as a sampling frame. Laura knew that selecting 400 households using either systematic or simple random sampling was likely to result in these 400 households being dispersed throughout England and Wales, resulting in considerable amounts of time spent travelling between interviewees as well as high travel costs. How did Laura solve these problems by applying for design thinking steps?

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Design thinking steps include understandexplore and materialize and t... View the full answer