Question
Learned about the four factors (cultural, social, personal, and psychological) that influence consumer behavior. Identify a product/service. Briefly describe its purpose. Include a link or
Learned about the four factors (cultural, social, personal, and psychological) that influence consumer behavior.
- Identify a product/service. Briefly describe its purpose. Include a link or image of a marketing/advertising example of the product/service.
- What about the marketing example appeals to and excites consumers, driving them to buy the product/service?
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Get StartedRecommended Textbook for
Principles Of Marketing
Authors: Philip Kotler, Gary Armstrong
18th Edition
1292341130, 978-1292341132
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