Learning to write informational or persuasive messages is an essential skill for the effective business communicator, but
Question:
Learning to write informational or persuasive messages is an essential skill for the effective business communicator, but it can be a challenge sometimes to tell them apart.
An informative message may provide context to facilitate understanding but offers information to the reader without suggestions, guidance, or a call to action. The message to inform provides information in a way that helps the reader understand a relationship between concepts, with a pie graph for example, in a clear, concise style.
A persuasive message may also provide context to help the reader understand, but it will also provide a clear path to understand the information leading to specific conclusions and/or a call to action. Persuasive messages are often sales messages designed for potential customers, but not always. A manager may present a persuasive message to the team, outlining the benefits of a new procedure, for example.
Provide Discussion, you will create and present an informative message as well as a persuasive message around the same topic. For example, you might provide a brief description of a product or service to inform the reader, and then provide a brief sales pitch that incorporates information about that same product or service to make it attractive and interesting.
Select a product or service for your informative and persuasive messages.
- How should you deliver information in an objective, neutral way? Please provide an example.
- How could you present the same information with your own spin and persuasive message? Please provide an example.