Let’s imagine you are the customer portfolio manager of a wireless phone company. How should you be evaluated at the end of the quarter? Straight sales from your customers? Net sales (sales minus cost to serve)? Customer satisfaction? Would it make sense for you to be evaluated on a combination of how much your company made from your customers this quarter and also-as of this quarter-what the two year project value of your customer base is? Five year projected value? Why?

Answer rating: 100% (QA)

It would be most practical and prident to be evaluated on the combina... View the full answer