Let's pretend a consumer is going to buy a new laptop computer. Six criteria are utilized - price, weight, processor, battery life, after-sale support, and display quality. Our intrepid consumer rates each criteria for each of the six laptops on a five point scale, where 1 is really poor and 5 is really good. The criteria are listed in the following table in order of importance to the consumer. That means Price has an importance weight of 6, and weight has an importance weight of 5, and so forth. Our heroic consumer also has a minimum cutoff of 3 or better for each criteria. The following table is what the consumer found:

  

 

WORK MUST BE SHOWN.

1. What decision would our consumer make with the conjunctive decision rule?

2. What decision would our consumer make with the disjunctive decision rule?

3. What decision would our consumer make with the elimination by aspects rule?

4. What decision would our consumer make with the lexicographic decision rule?

5. What decision would our consumer make with the compensatory decision rule?

Transcribed Image Text:

Criteria Acer Price Weight Battery life 5 Processor 5 3 Display 1 After-sale 3 3 HP 3 5 3 3 3 Samsung Dell 3 5 5 1 4 3 4 2 3 3 5 Lenovo Toshiba 2 3 5 1 LO 5 3 1 4 5 LO 5 3 3 Criteria Acer Price Weight Battery life 5 Processor 5 3 Display 1 After-sale 3 3 HP 3 5 3 3 3 Samsung Dell 3 5 5 1 4 3 4 2 3 3 5 Lenovo Toshiba 2 3 5 1 LO 5 3 1 4 5 LO 5 3 3

Answer rating: 100% (QA)

Answer Answer 1 According to conjunctive decision rule user would prefer to use brand ... View the full answer