Let's revisit the HBS case of Mirae Asset and your 1st reflection. Please evaluate Mirae Asset's strategy
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Let's revisit the HBS case of "Mirae Asset" and your 1st reflection. Please evaluate Mirae Asset's strategy to set up "its own wholly-owned subsidiaries overseas" rather than joint ventures with local partners. In your evaluation, please leverage the concept of transaction cost - You will not get credit unless your evaluation is based on transaction cost and the information/facts of the HBS case.
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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