Lifestyle is how one enacts the self-concept. The way they would enact it is through buying luxury items which is the most premium iPhone.

 

The latent reasons why people want an iPhone 15 all have to do with what the Apple brand represents. The groundwork for the Apple brand was laid out in the early 80's with campaigns such as 1984 for the Mac. The original Mac marketing team reported designing the campaigns to make consumers feel like they belonged to an elite club by purchasing a Mac. Just by having one, consumers would embody being a righteous outsider or a rebel against injustice. Today people want to belong to a distinguished group yet at the same time express their individuality. Seeking the latest most expensive iPhone 15 model expresses individuality, and simultaneously makes people feel like they belong to a group of elites just as the original Mac did. 

 

-Using the paragraph above repurpose for lifestyle of an iPhone 15