List marketing budget and resources required to execute your marketing campaign, and estimate what it will cost. Include items such as labor, materials and other expenses such as: print materials, online media tools or development, public relations services, design services, content development services, space or equipment rental, etc. Also, estimate the increased sales or revenue the campaign will generate for the company. (Marketing campaign: social media campaigns, traditional marketing campaigns such as email campaigns, tv and radio commercials, print media campaigns, in-store displays)

Item	Purpose	Cost Estimate
Example: White paper authored by technical writer	Layout the business case why recruiting managers need an easier tool for vetting resumes and reference checking in the technology industry	$500.00
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