Look in The Wall Street Journal, Businessweek or other business publications or media and find a company
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Look in The Wall Street Journal, Businessweek or other business publications or media and find a company looking to expand through diversification - either greenfield entry or acquisition. What type of diversification does this represent? How do managers think they will create value? Are there real synergies or core competencies? Do the businesses share a similar dominant logic?
Related Book For
Managerial accounting
ISBN: 978-0471467854
1st edition
Authors: ramji balakrishnan, k. s i varamakrishnan, Geoffrey b. sprin
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