Lululemon's innovative products are priced higher than competitors like Nike and Under Armour, and their Yoga accessories
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Lululemon's innovative products are priced higher than competitors like Nike and Under Armour, and their Yoga accessories have a limited target audience. Issues with inventory and logistics affect performance.
Question
1. What is the most viable solution or improvement for lululemon (products are more expensive than competitors)?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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