Lundell Enterprises is an all-equity funded firm that operates in two businesses publishing and entertainment
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Question:
Lundell Enterprises is an all-equity funded firm that operates in two businesses – publishing and entertainment – in two countries – the United States and Mexico. The breakdown of revenues (in millions of dollars) for the firm is provided below:
US Mexico
Publishing $500 $250
Entertainment $500 $750
You have collected the following information on the company:
- The unlevered beta of being in the publishing business is 0.9, whereas the
unlevered beta of being in the entertainment business is 1.20.
- The U.S. treasury bond rate is 4.5% and the ten-year Mexican government peso
bond rate is 7.5%
- Mexico is rated AA for local currency and foreign currency borrowings and the
typical default spread for AA rated countries is 0.50%.
- Mexican equity markets are twice as volatile as the Mexican government bond.
- The equity risk premium for a mature market is 4%.
a) Estimate the cost of equity for Lundell’s publishing business in the US (in US $).
b) Estimate the cost of equity in peso terms for Lundell’s Mexican entertainment operations.
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