What would you have done if you were the VP of Marketing for Lululemon try and solve
Question:
What would you have done if you were the VP of Marketing for Lululemon try and solve these below:
PROBLEM #1: Net income, however, was down to US$31.2 million from US$45.3 million from 2016. Some of it was due to slower traffic in stores and an overall economic malaise in its founding market: Canada.
PROBLEM #2: The early 2017 earnings report also described another issue for the retailer: selection (or lack thereof) on its online site.
PROBLEM #3: In March 2013, Lululemon was forced to recall its signature Luon yoga pants after finding they were so sheer that they were practically see-through. The recall of the nylon and Lycra blend Luon pants followed a similar event in 2012, when several of the company’s swimsuits and light-coloured pants were found to be too sheer.
Contemporary Business Mathematics with Canadian Applications
ISBN: 978-0134141084
11th edition
Authors: S. A. Hummelbrunner, Kelly Halliday, Ali R. Hassanlou, K. Suzanne Coombs