Pulled pork sandwiches are proving popular at many chain res- taurants, including Wendy's, Buffalo Wild Wings,...

  

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Pulled pork sandwiches are proving popular at many chain res- taurants, including Wendy's, Buffalo Wild Wings, and Burger King. Because pulled pork typically takes about 4 hours to cook, it's not a food most folks are likely to cook at home. And once cooked, sand- wiches can easily be assembled to order (i.e., delayed differentiation) using any of a large number of sauces or seasonings. Customer appeal is obvious. The advantages for fast-food restaurants include simplified menus, minimal training requirements, and little need for new equipment. Questions 1. What two major benefits do customers get from delayed differentiation? 2. Can you think of another food product that might lend itself to delayed differentiation, and therefore end up as a popular fast- food item? Pulled pork sandwiches are proving popular at many chain res- taurants, including Wendy's, Buffalo Wild Wings, and Burger King. Because pulled pork typically takes about 4 hours to cook, it's not a food most folks are likely to cook at home. And once cooked, sand- wiches can easily be assembled to order (i.e., delayed differentiation) using any of a large number of sauces or seasonings. Customer appeal is obvious. The advantages for fast-food restaurants include simplified menus, minimal training requirements, and little need for new equipment. Questions 1. What two major benefits do customers get from delayed differentiation? 2. Can you think of another food product that might lend itself to delayed differentiation, and therefore end up as a popular fast- food item?

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1 The two major benefits customers get from delayed differentiation are customization ... View the full answer