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Make segment analysis of Reebok discussing the size of the segments; profitability of segments; the segments, which are being expanded/downsized by the company. Europe North

Make segment analysis of Reebok discussing the size of the segments; profitability of segments; the segments, which are being expanded/downsized by the company.


Europe North America Asia-Pacific Russia/CIS Latin America Emerging Markets Reportable segments Net sales (third parties) 2019 6,071 5,313 8,032 658 1,660 1,302 23,035 2018 5,885 4,689 7,141 595 1,634 1,144 21,086 Thereof: adidas brand 2019 5,599 4,828 7,736 490 1,490 1,146 21,288 2018 5,405 4,277 6,805 446 1,463 1,010 19,405 Thereof: Reebok brand 2019 471 485 296 168 170 156 1,747 2018 480 411 336 149 171 134 1,681 Segmental operating profit 2019 1,408 715 2,703 167 295 367 5,655 2018 1,176 698 2,339 146 279 318 4,956 Segmental assets 2019 1,671 1,692 1,735 215 656 480 6,449 2018 1,511 1,474 1,417 157 617 391 Segmental liabilities 2019 128 101 340 5 111 55 5,568 740 2018 115 981 333 5 85 41 676 Segmental information II in millions Europe North America Asia-Pacific Russia/CIS Latin America Emerging Markets Reportable segments Capital expenditure 2019 83 62 172 17 35 22 391 2018 69 53 157 7 15 14 315

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Profitability Segment Sales Operating Profit Weight 2019 Weight 2018 2019 2018 Increase 2019 2018 Increase Sales Profit Sales Profit Europe 6071 5885 ... blur-text-image

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