Make Strategic Decisions based on the information below as marketing managers. Context: Positioning statements have long...

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Make Strategic Decisions based on the information below as marketing managers. Context: Positioning statements have long been a thing of past. Companies create position statements, and that statement always held a place in customers mind. In Pakistan, this trend took flight in 1990s when various brands introduced positioning statement that are still being used. Some examples are Dawlence lia to bat buni (depicts customer satisfaction) Story: Asif Ali has joined Tuc by LU division as a GM Marketing. Tuc Biscuits have a very significant positioning statement that is still used by the company. Halki Phulki Bhook mei Hulka Phulka Tuc. This depicts the light and snacky aspect of the biscuits, and that it can be used as a snack with tea. Now LU has decided to launch Tuc in Sri Lanka. Asif has been given a task to ensure that company received the same success as they have done in Pakistan because they believe there is huge potential in Sri Lankan market of such snack. Who you are: You are the team members of Asif Ali and he needs your suggestion. Questions 1. What are the consumer segments of Sri Lankan Market that Tuc biscuits can divide into. For example, what will be the factors in geographic segments etc. Based on these segments and attractiveness, what will be the target market that they should select and why. 2. Should Tuc biscuits go for undifferentiated, or differentiated market segment for target marketing? Why. Use example and justification 3. You have freedom to create product differentiation. What can you do to stand separate from the competitor. Can you change the color, can u make it localized or can you add something else in the biscuits packing. (Hint: Search what are crackers in UK and US) 4. Since LU is upsizing their organization and entering a new market, what expansion strategy will they use and why do you think that is an appropriate strategy. 5. Interview 5 people and find out 5 positive and 5 negatives of the TUC brand that can help to do other questions. L Make Strategic Decisions based on the information below as marketing managers. Context: Positioning statements have long been a thing of past. Companies create position statements, and that statement always held a place in customers mind. In Pakistan, this trend took flight in 1990s when various brands introduced positioning statement that are still being used. Some examples are Dawlence lia to bat buni (depicts customer satisfaction) Story: Asif Ali has joined Tuc by LU division as a GM Marketing. Tuc Biscuits have a very significant positioning statement that is still used by the company. Halki Phulki Bhook mei Hulka Phulka Tuc. This depicts the light and snacky aspect of the biscuits, and that it can be used as a snack with tea. Now LU has decided to launch Tuc in Sri Lanka. Asif has been given a task to ensure that company received the same success as they have done in Pakistan because they believe there is huge potential in Sri Lankan market of such snack. Who you are: You are the team members of Asif Ali and he needs your suggestion. Questions 1. What are the consumer segments of Sri Lankan Market that Tuc biscuits can divide into. For example, what will be the factors in geographic segments etc. Based on these segments and attractiveness, what will be the target market that they should select and why. 2. Should Tuc biscuits go for undifferentiated, or differentiated market segment for target marketing? Why. Use example and justification 3. You have freedom to create product differentiation. What can you do to stand separate from the competitor. Can you change the color, can u make it localized or can you add something else in the biscuits packing. (Hint: Search what are crackers in UK and US) 4. Since LU is upsizing their organization and entering a new market, what expansion strategy will they use and why do you think that is an appropriate strategy. 5. Interview 5 people and find out 5 positive and 5 negatives of the TUC brand that can help to do other questions. L

Answer rating: 100% (QA)

1 Consumer Segments in Sri Lankan Market Geographic Urban vs Rural areas Northern vs Southern regions Demographic Age children young adults adults Inc... View the full answer