Management Science Test 1. MEDIA SELECTION PROBLEM: The TTK Company has recently developed a new karaoke...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Management Science Test 1. MEDIA SELECTION PROBLEM: The TTK Company has recently developed a new karaoke machine, and has $150,000 to spend on advertising. The product is to be initially test marketed in the Philadelphia area. The money is to be spent on a TV advertising blitz during one weekend (consisting of Saturday and Sunday) in April. There are three options available on both Saturday and Sunday: morning advertising, afternoon advertising and evening news advertising. A mixture of one- minute TV spots is desired. The goal of the campaign is to maximize the total audience reached, while staying within budget. Ad Type Estimated Audience Reached Morning Ad 3000 Afternoon Ad Evening Ad 500 5000 Cost per Ad $4000 $800 $6000 TTK wants to take out at least one ad of each type (morning, afternoon, and evening). There are ten daytime (= morning and afternoon) spots available on both Saturday and Sunday. There are four evening spots available on Saturday. Further, there are only three Sunday evening ad spots available. TTK wants to have at least 3 ads per day, but spend no more than $70,000 on Saturday and no more than $100,000 on Sunday. Define the following decision variables for the problem and answer the questions based upon this information: MSA = number of morning ads on Saturday ASA number of afternoon ads on Saturday ESA number of evening ads on Saturday MSU = number of morning ads on Sunday ASU = number of afternoon ads on Sunday ESU number of evening ads on Sunday Management Science Test 1. MEDIA SELECTION PROBLEM: The TTK Company has recently developed a new karaoke machine, and has $150,000 to spend on advertising. The product is to be initially test marketed in the Philadelphia area. The money is to be spent on a TV advertising blitz during one weekend (consisting of Saturday and Sunday) in April. There are three options available on both Saturday and Sunday: morning advertising, afternoon advertising and evening news advertising. A mixture of one- minute TV spots is desired. The goal of the campaign is to maximize the total audience reached, while staying within budget. Ad Type Estimated Audience Reached Morning Ad 3000 Afternoon Ad Evening Ad 500 5000 Cost per Ad $4000 $800 $6000 TTK wants to take out at least one ad of each type (morning, afternoon, and evening). There are ten daytime (= morning and afternoon) spots available on both Saturday and Sunday. There are four evening spots available on Saturday. Further, there are only three Sunday evening ad spots available. TTK wants to have at least 3 ads per day, but spend no more than $70,000 on Saturday and no more than $100,000 on Sunday. Define the following decision variables for the problem and answer the questions based upon this information: MSA = number of morning ads on Saturday ASA number of afternoon ads on Saturday ESA number of evening ads on Saturday MSU = number of morning ads on Sunday ASU = number of afternoon ads on Sunday ESU number of evening ads on Sunday
Expert Answer:
Posted Date:
Students also viewed these general management questions
-
What future directions may be interesting for comparative studies in corporate governance?
-
Prior to a recent buyout offer, the stock in Dow Jones & Co. Inc. (the publisher of the Wall Sheet Journal) had a book value (shareholders' equity per share) of approximately $6. The stock had been...
-
Hamburg University sells 4,000 season basketball tickets at 180 each for its 10-game home schedule. Give the entry to record (a) the sale of the season tickets and (b) the revenue recognized for...
-
Goldman completed 70,000 glasses in 2011, at a standard cost of \($360,000\). The company sold all of them on account at a sale price of \($8.00\) each. There were no beginning or ending inventories...
-
Healthy Living Foods, Inc., is authorized to issue 4,250,000 shares of $1.00 par common stock . In its initial public offering during 2012, Healthy Living issued 390,000 shares of its $1.00 par...
-
1 . How do you create a Gmail account? A . Click sign in , click create an account, select Myself or To manage my businessB. Click create an account, click sign in , select Myself or To manage my...
-
The following information related to china CDs China CDs used the periodinc inventory system to account for it inventory. The following information related to the three month period ending 31 st...
-
Implement the three public functions: a 1 - argument constructor that creates an empty HashTable, given a capacity. All values in the table should be set to - 1 to indicate that they are empty....
-
hange is a dynamic process of change. According to the changes of the external environment, organizations adjust themselves to adapt to the external environment and internal changes, to achieve...
-
ok t ht nces Chang Company provided the following data for this year: Manufacturing overhead costs incurred: Indirect materials Indirect labor Property taxes, factory Utilities, factory Depreciation,...
-
Ida Company produces a handcrafted musical Instrument called a gamelan that is similar to a xylophone. The gamelans are sold for $732 Selected data for the company's operations last year follow:...
-
a. Based on the above graph, the price sellers and buyers receive before the tax is imposed is b. Based on the above graph, the price sellers and buyers will pay after the tax imposed are c. Based on...
-
Explain different ways of calling functions with appropriate examples.
-
Horse serum containing specific antibody to snake venom has been a successful approach to treating snakebite in humans. How do you think this anti-venom could be generated? What are some advantages...
Study smarter with the SolutionInn App