Managers watch the environment to be sure that they see changes which will require that their company changes to operate successfully in the new environment These changes are called Uncertainties Strategic issues Complexities Ambiguities Managers watch the environment to be sure that they see chan...

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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International Marketing And Export Management

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