Many big questions remained about the Watch: After the initial burst in demand, would Apple be able
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Many big questions remained about the Watch: After the initial burst in demand, would Apple be able to sustain interest? As competitors responded, would Android take over 80% of the category, like it won in smartphones, or would Apple retain its market share? Should Cook even care about the relative market share? And what should Cook tell his team about the next strategic steps?
Related Book For
Strategic Management Text and Cases
ISBN: 978-1259900457
9th edition
Authors: Gregory G Dess Dr., Gerry McNamara, Alan Eisner
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