Many companies give customers a free trial, a short period during which customers can use the product
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Question:
Many companies give customers a free trial, a short period during which customers can use the product for free. Based on Prospect Theory, explain why a customer who got a free trial of a product would be more willing to purchase the product than someone who did not get a free trial of a product (the purchase price would be the same for both groups). In your answer, be sure to explain what each group sees the reference point as.
Related Book For
Modern Systems Analysis And Design
ISBN: 9780134204925
8th Edition
Authors: Joseph Valacich, Joey George
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