Many people (like me too) increasingly wear their workout clothes outside the gym. This has increased the

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Question:

Many people (like me too) increasingly wear their workout clothes outside the gym. This has increased the athletic clothing sales by a considerable margin. Amazon wants to get into this $50bn market, which is currently dominated by Nike and Under Armour. How will Amazon's entry into this market influence Nike and Under Armour? Illustrate your answer with a graph, and explain.