MARKET RESEARCH PROBLEM: To determine the best location in North America to launch a chocolate bar. (CHOCOLATE COMPANY WE ARE LAUNCHING - HEAVEN BAR)

Question 1: State the market research problem (including broad statement and 2-3 specific components).

Question 2: Briefly explain how market research will benefit the product/service.

 

(The market research problem should be broad in scope. (Usually using the phrase "to determine").

Example:  To determine what content/ services Company A needs to create to increase the number of subscribers and followers so that the company can engage and creates a community).

 

(To solve the research problem, you will need to develop 2 - 3 research questions with their specific components. It is suggested that you consider some hypotheses to help develop your questions and what information you will need to answer the research question

Example: What are online influencers doing?

Make a positioning map)