Marketing communications industry trends, including impact of new/alternative digital technologies - Discuss key trends in marketing communications. 

- Identify at least five and briefly describe each trend in your own words. This section should also include information on the impact of digital technologies on marketing communications, as well as the latest technologies that are impacting on the industry. 

- Discuss the impact of the trends on marketing communications.

Answer rating: 100% (QA)

1 Personalization Personalization involves tailoring marketing messages and content to individual preferences behaviors and demographics Digital technologies such as data analytics artificial intellig... View the full answer