Marketing of services faces new realities in the 21st century due to customer empowerment, customer coproduction and
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Marketing of services faces new realities in the 21st century due to customer empowerment, customer coproduction and the need to satisfy employees as well as customers.
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a) What is your position regarding the above statement? If you Agree or Disagree with this statement, Justify your argument using a firm of your choice. (30Marks)
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Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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