Marketing Plan Objectives / Goals - look at the weighting criteria plus your own at the end of Q12. Strategies KPI - Key Performance Indicators - (measurement criteria of your goals) Competitive Analysis - from the simulation manual and information in Q0. Sales Forecasting - analysis of how to calculate sales and what are the factors to consider in coming up with the amount of revenues.

Answer rating: 100% (QA)

1 Marketing Plan Objectives Goals Begin by defining clear and specific objectives for the marketing plan aligning them with the overall business goals ... View the full answer