Marketing Research BHO2285 Select and briefly explain an appropriate research technique that could be used for the
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Marketing Research BHO2285
Select and briefly explain an appropriate research technique that could be used for the following studies:
1. A company is developing a smart bike product and wants to explore the perceptions of green transportation habits of Malaysian students. (3 marks)
2. A toy manufacturer would like to know how long the children's attentions stay with their new toy product. (3 marks)
3. A French restaurant would like to identify customer satisfaction on their service provided in the year of 2021. (3 marks)
Related Book For
Applied Regression Analysis and Other Multivariable Methods
ISBN: 978-1285051086
5th edition
Authors: David G. Kleinbaum, Lawrence L. Kupper, Azhar Nizam, Eli S. Rosenberg
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