Marketing strategy- market segmentation, target market, positioning, marketing mix, 4-P's, product, price, place & promotion. Please...
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Marketing strategy- market segmentation, target market, positioning, marketing mix, 4-P's, product, price, place & promotion. Please use the VALS material handed out in class to help specifically with your target. Consumers are motivated for different reasons about the benefit or value of your product. What will set your business apart from the competition? How big is the potential market? Is the market segmented by pricing, quality, age, income, or product usage? Marketing strategy- market segmentation, target market, positioning, marketing mix, 4-P's, product, price, place & promotion. Please use the VALS material handed out in class to help specifically with your target. Consumers are motivated for different reasons about the benefit or value of your product. What will set your business apart from the competition? How big is the potential market? Is the market segmented by pricing, quality, age, income, or product usage?
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A marketing strategy refers to a businesss overall game plan for reaching prospective consumers and turning them into customers of their products or services A marketing strategy contains the companys ... View the full answer
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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